Caifu Property approached AC_O to modernise an identity that no longer reflected the calibre of its business or the premium experience it provides clients. The rebrand centred around a refined typographic system and a distinctive brandmark that combines the letters 'C' and 'P', while subtly referencing an ancient Chinese coin—a nod to the meaning of Caifu, translating to wealth and prosperity. The result is a timeless identity that feels confident, considered, and connected to the brand's heritage.